A well-designed logo can help a company stand out from competitors, while effective branding can convey a company's values and message to its target audience. Sketches and mockups are developed and refined through collaboration with the client to create a logo that accurately represents their brand. Factors such as color, typography, and composition are carefully considered to ensure a cohesive and impactful brand identity. The final product is a memorable and recognizable logo that accurately represents the client's brand.