As the creative producer for Jucee Froot's "Down In The Valley"/"No Broke D" music video, my goal was to create a visual spectacle that showcased the raw energy and bold attitude of Jucee's music. Shot on location in Atlanta, we drew inspiration from the city's vibrant nightlife and used a combination of colorful neon lighting, exotic dancers, and intricate set designs to create a bold and visually striking aesthetic. We worked closely with the dancers and choreographers to ensure that the performances perfectly complemented Jucee's lyrics, resulting in a music video that was both visually captivating and thematically on point.
Official Music Video

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